by
Tristan Bawn
BRITISH ATTEMPT UNVEILED TO CONQUER ONE OF THE LAST TRUE GLOBAL FIRSTS...
OLD PULTENEY ROW TO THE POLE LAUNCHED
British explorer Jock Wishart and Old Pulteney Single Malt Scotch Whisky have unveiled a remarkable mission to conquer what could be one of the world’s last great ‘firsts’: the first rowing attempt to one of the world’s Poles.
‘Old Pulteney Row to the Pole’ will see Jock and a 5-strong crew brave some of the harshest conditions on earth as they row in a specially designed boat through Arctic waters to reach the pole – a feat of extreme physical and mental endurance that has never before been attempted and if successful, will rank alongside the first row across the Atlantic.
The challenge will take place in July/August 2011 and is of global significance as both a pioneering maritime adventure and an environmental expedition. The planned 450 mile route across the Arctic sea starts in Resolute Bay in Canada with timing being of the essence as the final section of the journey is only navigable for a few weeks of the year before refreezing. It has only become possible to consider an attempt like this in recent years due to the increase in seasonal ice melt and the much-documented deterioration of the Arctic landscape.
The adventure will be captured online and on camera for UK and international audiences. It will follow Jock’s extraordinary preparations and the 4-6 week long row where his team will face dramatic ice-bound coastlines and shifting sea-ice barriers on their voyage and their haul of the boat over land which is necessary to complete the journey.
Jock, who is a descendant of Scotland’s national bard Robert Burns, will row for hours on end with his crew in challenging weather and subzero temperatures with little chance for rest or shelter. Decisions about navigation and the route will be critical. Jock’s background as an expedition leader and his long track record of organising successful record attempts will stand him in good stead as he faces his biggest challenge to date.
Preparations are already underway for their August 2011 attempt:
The Old Pulteney Row to the Pole will be the first polar expedition to involve rowing since Ernest Shackleton’s men took to their boats to save their lives in the South Pole, on his now legendary 1916 Imperial Trans-Antarctic Expedition.
Jock is established as one of the UK’s leading adventurers and explorers, with a successful background in polar exploration, rowing and extreme navigational feats. He led the team which established fifteen new world speed records for powered circumnavigation and captained the team that broke the London to Paris rowing record in 1999. He has a lifetime interest in polar exploration and in 1992 journey he was part of the first team to walk unsupported to the Geomagnetic North Pole.
‘A few years ago a good rowing friend joked that a row to the pole would be the ultimate challenge for someone like me, who is passionate about both polar exploration and boating,’ Jock commented.
‘ It’s therefore incredible for me, after three years of planning, to be unveiling this expedition today and to begin the intense process of work and training that now lies before us to prepare for what will be the greatest challenge of my life.’
Old Pulteney’s partnership with Jock is rooted in the whisky’s renowned maritime heritage and history of supporting sailing and seafaring adventure. The whisky is distilled in the historic harbour town of Wick, the most northerly distillery on the UK mainland and the windswept and rugged landscape that surrounds it has given the malt its legacy as the Genuine Maritime Malt.
Margaret Mary Clarke, Senior Brand Manager for Old Pulteney commented:
‘Old Pulteney is extremely proud to be a partner in this great adventure, and to be working with Jock who is an inspiration for all of us who are passionate about maritime adventure. We will be supporting Jock and his crew throughout the process, and look forward to being part of this exciting project as it unfolds over the coming months.’

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